Objective: An advertising proposition is created for the first of its kind Artificial Intelligence led smartphone for Panasonic- branded it ‘Arbo’ and P85, designed its UI and the advertising proposition with creative strategy and execution for multiple (international) market exposure.

Campaign: Panasonic Eluga Raymax & P85 Smart Phone
360 degree communication spanning TVCs for smart phones categories, print ads, brand identity and Packaging.

Campaign Media: TV, Online, Outdoor, Mechanic Programmes, Webinars, Retail Merchandise